Pt. I: THE INSPIRING TRUE STORY
The journey of our founder, L.A. Sunrise, began over 25 years ago at the onset of hormonally-charged cystic acne, body acne and severe post-acne scarring. A decade later, she would find herself challenged with a new set of challenges including hypoallergenic and pigmentation concerns just to name a few. She’d accepted stretch marks from a teenage growth spurt, but the rest was all too much for her negatively impacted self-esteem and confidence. Therefore, her search for solutions began.
Pt. II: THE HISTORY
During her journey, she tried over 75% of every skincare brand that existed between 1995 – 2015 including non-invasive cosmetic procedures, became a licensed cosmetologist (2001), a live-in gourmet vegan chef after graduating college (2010), and even became vegan (2012), drastically upgrading her nutritional values. Yet and still, her skin conditions defiantly refused to stabilize. It wasn’t until an unfortunate string events lead to the point where she lost everything during what is known to some as a "Job-experience*" and lived amidst Nature for over 5 years—in her car—which changed everything.
Pt. III: THE RESEARCH
During this time, she took the time to heal from “life” and meanwhile conducted intensive botanical field studies for many years along the Chattahoochee River. Drawn to its therapeutic powers daily, she found the greatest sense of peace in spite of lacking a permanent home. She didn’t realize that her intuitive gifts were being developed as a 4th generation descendant of indigenous medicine men & women. Our most powerful formula was subsequently developed based on intuitive direction (and requires its own independent story).
Pt. IV: THE INNOVATION
After many failed attempts at creating a solution to clear her blemish-ridden skin, she invented what is now known as Microcrystabrasion™, then successfully reverse-engineered her own formula for several years to comprehend down to the secondary metabolites exactly why her formula produced such amazing results. Then “the” revelation arose. She’d often remember how at peace she was, even in spite of frequent survival challenges, during the years of field study. Thus, she combined the dermal solutions with a soothing Nature retreat concept and wa-la! The world’s very first On-Demand Wellness Spa™ by O I E M Ï® was born, for such a time as this!
Pt. V: THE MISSION
Having found a new home (yet another story), an established purpose and the perseverance to overcome life's blows, she triumphantly fulfilled her dream of attending a top Ivy League school and directs this mission with a certification in Medicinal Plants from Cornell University (in addition to being certified in Pharmacokinesiology and a Licensed & Board-Certified Cosmetologist). Confidence renewed and passion-lead, her mission is clear: to make holistic cosmetic solutions & wellness experiences available to anyone in need of rejuvenation, recharge and renewal for their skin, mind and soul. Woman-owned and family-operated, our quest continues. We hope that you’ll accept O I E M Ï's sincerest invitation to: Reconnect to Nature. Rediscover true Beauty.™
Our founder, L.A. Sunrise, L.C., M.P.C., PkC. in her natural element, conducting field study.
*Job was the name of a man in ancient Hebrew writings who's book details his tragic loss of amassed wealth, his health and his ten children--all in one day. At the end of the story, after his character was tried by his criticizing "friends," he still retained hope and subsequently, all that he lost was restored. Some make modern references to this when describing difficult hardships as their "Job-experience."
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